About Us
JOC Goods brings artisan Japanese tableware and kitchenware from small kilns and workshops in Japan to your home. Our shop is the e-commerce division of Just One Cookbook (JOC), the Internet’s #1 English-language Japanese recipe site. Every item is handpicked by JOC creator Namiko Hirasawa Chen to help you beautifully plate your home-cooked meals.
Timeless and high-quality Japanese pieces
As a new division of the recipe website Just One Cookbook, JOC Goods grew out of a desire to provide timeless and high-quality Japanese pieces that anyone can own. It is a natural extension of Just One Cookbook’s mission to teach home cooks how to prepare and enjoy delicious Japanese meals. We believe that beautifully plated food can bring joy and happiness to people’s lives.
Personally curated by Nami
Every product at JOC Goods is personally curated by Namiko (Nami) Hirasawa Chen, the creator of Just One Cookbook. Nami was captivated from a young age by the beauty and craftsmanship of Japanese ceramics while growing up in Yokohama, Japan. She later began to collect tableware with a deep respect and admiration for the work of Japanese artisans.
From small-batch, local producers
Pieces from Nami’s personal collection appear in the photos and videos on Just One Cookbook, which she started in 2011. For several years, her dedicated readers have asked where they can purchase traditional and modern Japanese tableware just like hers. Since she sourced most of her collection from small-batch, local producers in Japan, those items typically weren’t sold overseas.
JOC Goods launched in 2024
In response to this growing demand for artisan Japanese tableware, we launched JOC Goods in late 2024. With the knowledge that Nami has gained over the years as a tableware collector and food stylist for her website, we’re pleased to offer her curated collection of products that she believes you’ll love.
